About

Meet the team behind AI Secret Weapon.

We help serious local businesses and professional firms become the obvious choice when customers ask AI who to hire. This is equal parts strategy, structure, trust, and conversion polish.

AI Summary

What is AI Secret Weapon?

AI Secret Weapon helps serious local businesses and professional firms become the first choice when customers ask AI who to hire. We make your business easy for AI to understand, trust, and recommend by improving clarity, credibility, structure, and on-page answers.

In plain English: we turn your website into a source AI can confidently summarize and cite.

Robert Westberg, Founder and Chief Strategist of AI Secret Weapon
Founder
Robert Westberg
Founder & Chief Strategist
AI Visibility + GEO Strategy
Digital Strategy • SEO • Lead Gen • Reputation

Robert started his digital expansion in May 2016 during an earlier venture (Westberg & Associates) — and ultimately built a focused mission: help small to mid-sized businesses win online with clarity, credibility, and measurable results.

Prior to that, Robert consulted for national banks and financial organizations as a technology project manager overseeing multi-million-dollar implementations — following his time in the U.S. Navy as a WT (Weapons Technician).

Robert Westberg professional headshot in city office setting
Robert Westberg headshot in home office
Diana Westberg, Creative Director at AI Secret Weapon
Creative
Diana Westberg
Creative Director
UX + Brand + Commercial Art Direction

Diana is a former Hollywood Commercial Art Director and Art Department Coordinator with 10+ years leading campaigns for major brands including Apple, IBM, Chevrolet, Target, and Bounty.

Learn more about Diana’s work: dianawestberg.com

Diana Westberg on location scouting with camera
Diana Westberg directing on set for a commercial production
Credentials
Generative AI LeaderGoogle Cloud Certified
Google UX DesignProfessional Certificate
Our Story

Built to help small businesses win.

Robert’s work started in high-stakes technology delivery — multi-million-dollar implementations, strict timelines, and mission-critical outcomes. But after the 2008 housing market crash, he came to a simple conclusion: the future belongs to the small business owners who can adapt faster than the market shifts.

That’s what led to Polarity Leads, and eventually AI Secret Weapon — a system designed to help your business get understood, trusted, and recommended in the new AI-driven search era.


What we do
  • Digital Online Services — strategy-first execution that supports real growth.
  • Website Design — modern, trust-building presentation that converts.
  • Offline Marketing — support where it makes sense, not fluff.
  • SEO + GEO — built for Google and for AI assistants.
  • Lead Generation — systems that create consistent inbound demand.
  • Reputation Marketing — the proof that turns “maybe” into “yes.”
Why this matters

We believe the American small business is the core of this nation’s financial stability — and one of the biggest drivers of community growth and opportunity.


Our promise

Regardless of whether you use our services or not, it’s our desire that you and your company experience growth and success in everything you put your hand to.

LinkedIn: linkedin.com/in/robertwestberg

Why AI Secret Weapon

Because AI is deciding who gets the call.

Most businesses try to solve AI visibility with content alone. That’s not enough. To be recommended first, you need both: AI-readable structure + credibility (strategy and schema), and human trust + conversion polish (UX, brand presentation, proof).

That’s why we built AI Secret Weapon as a two-discipline approach: technical execution + creative authority cues.

AI Secret WeaponYour Unfair Advantage in AI Search

Leadership & Credentials

Generative AI LeaderGoogle Cloud Certified
Google UX DesignProfessional Certificate
Hours
Mon–Fri · 9 AM–5 PM MT
HQ
Chandler, AZ
AI Visibility Checks and implementation for serious local businesses & professional firms. Get recommended first when customers ask AI who to hire.